COG Strategy: Complete Rebrand of Dunlea Centre


The Dunlea Centre had not taken the required intellectual property action early on and unfortunately came up against a competitor who used and registered the same operating name, Boystown. This competitor was a lottery agency who was highly active in digital marketing and direct mail marketing, which began to directly effect the brand strength and effectiveness of brand communications for the Dunela Centre. The challenge was to rebrand to the Dunlea Centre and manage the entire creative and strategic process.

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