COG Design: Rebranding Cripps and Cripps Real Estate

Brief

The brand had been kicked around, merged, split, expanded and condensed over a period of 20 years, and the Corporate Identity was dragged along. The contemporary and modest property agency required a corporate identity that reflected their fresh and neat approach to business and the approachable and friendly team. The existing assets where equity weak so a complete rebrand was required to relaunch the brand to ensure it caught up to the business.

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